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04 / OUR STORY

Born from a passion for precision shooting

South African shooters deserve access to high-quality precision bullets at competitive prices.

From the range to local production

The founder’s journey began with a Tikka T3 chambered in .260 Remington. Premium imported bullets performed well, but unpredictable availability and rising prices caused by currency movements created recurring challenges.

In 2015, an earlier initiative called Expert Bullets explored locally manufactured target bullets. Precision CNC manufacturing costs made the project commercially uncompetitive at the time.

Early in 2026, design work resumed with a comparison of pointed and hollow-point profiles. The hollow-point design offered the possibility of reducing bullet length for a given weight and improving calculated Miller Stability Factors.

A longtime friend who manufactured local hunting bullets produced the initial test samples. The first range tests showed outstanding accuracy before dedicated load development. A fresh assessment of manufacturing costs and capacity showed that local production had become commercially viable.

Further wet-pack and limited field tests documented terminal behaviour. Precision target shooting remained the focus. Today, BulletLab combines careful design, CNC machining and practical testing to supply competitively priced brass bullets.

The founder’s Tikka rifle on a rest in open countryside
The founder’s Tikka T3 in .260 Remington.

OUR PROCESS

Design carefully. Test thoroughly. Continuously improve.